Information Finance Token (IFT) is a new asset class of fungible tokens, designed to create one single canonical financial representation for each human-readable word.

Every IFT is named after a subname inside the ENS namespace ift.eth.

E.g. longevity.ift.eth: under the IFT standard it is both:

• name of the ERC-20 token and

• the ENS subdomain that resolves to that token’s contract address.

These two constraints together enforce the uniqueness of each IFT.

Once the IFT is initialized, anyone can find it by its canonical name (longevity.ift.eth).

If a lot of people talk about the topic (longevity) and start purchasing its IFT (longevity.ift.eth), the topic goes viral, and the IFT’s market price may go bananas.

As a public good, the market caps of IFTs can be compared to determine the most staked information trends at the moment.